2016 is drawing to a close, so it’s time to take a look back at some of the most essential and influential developments in SEO (website positioning) that 2016 had to provide.
Why do I do this? neatly, for starters, it’s fun to look again at some of the predictions I made remaining 12 months and spot how they panned out. It’s also a good chance to catch people up if they haven’t been paying close attention to seo news, and it provides me a platform to make predictions about how 2017 will go as well.
The search engine marketing trade, like the expertise sector, never leaves us with out one thing to speak about—at least no longer for long—and this year, there was once lots to talk about, no matter what your position in the seo industry was. Let’s take a look at one of the largest tendencies that dominated the earlier 12 months:
1. Accelerated cellular pages.
Accelerated cellular pages (AMPs) have been in truth presented at the end of 2015 through Google, to be able to make the web easier to navigate and read for cell users (following the years-long trend of mobile optimization from the quest large). however, they underwent additional construction and was very talked-about this yr. by the use of protocols made publicly to be had through Google, which you can flip any content on your website online into an AMP, which basically approach your web page will load much sooner when accessed with the aid of a cell device. The merit is it is advisable to earn a spot higher in search results, in an AMP “carousel” with different AMPs, together with a tiny lightning bolt image next to your content material. It’s a very powerful gateway for natural search visibility that shouldn’t be unnoticed.
2. Video content.
Video content took every other step forward this earlier yr, thanks especially to manufacturers like facebook, which aren’t most effective including more video performance but lucrative customers and types that use them with greater visibility. Nothing a lot has changed to the best way search engines like google and yahoo index and supply videos, but video content is in better demand, so it’s seeing extra hyperlinks, shares, and interaction than ever ahead of.
3. Sshort-part, long-type content.
Talking of content material-associated tendencies, long-form content continues to be using waves as the most well-liked and effective type of content material advertising; then again, there’s a specific form of lengthy-form content that’s grow to be especially noteworthy. Written content a number of thousand phrases long that’s damaged up into much smaller, numerous sections (like tiny chapters) has risen drastically in recognition for a number of reasons. First, lengthy-kind content is a simple way to distinguish your self from the competitors and supply more direct price to your readers. but standard long-type content material isn’t sufficient; breaking it up into small sections like this makes it easier to read and digest on cellular gadgets (and keeps the language consumer-friendly at the comparable time).