If BlackBerry nonetheless needed a purpose to depart the hardware market, it ultimately may have it now as gross sales trickle all the way down to the lowest number in years despite the transfer to Android.
in the ultimate quarter of its fiscal yr, the company bought just 600K units, despite releasing the much-awaited Priv, down from 1.three million units a yr ago. It’s additionally much under the three million benchmark which BlackBerry must hit with a purpose to destroy even.
It posted a web loss of $238 million, on a income of $464 million, compared to $660 million a 12 months ago. with out a resolution in sight, it appears that the end of BlackBerry in the shopper section is close to.
the one glimmer of hope, then, is the device and Licensing section, which posted a profit of $527 million, up from the $500 million target. The device is anticipated to grow additional, changing into the extra profitable aspect of the salary record.
For this yr, BlackBerry is expected to launch devices that run on Android and have a extra aggressive price tag in an effort to get a greater probability of obtaining some market share. With the Android market extra saturated than ever, although, they’ll have to supply something unique to make it value their while.
And even then, whether or not they succeed is still an uncertainty.